About two weeks ago, Dealoka, Ideabox company that provides mobile voucher for deals and promotion, formally launched in Bandung. We applauded the Dealoka team’s effort to make it happen, definitely a wonderful feat to pull.
The launch is a long awaited event. Dealoka wrote in their blog that they had a fanatical user in Bandung that (positively, out of deep care of Dealoka) rated them with 1 star because he/she could not find anymore deal in the city! Thus begun Dealoka’s quest to enter Bandung! First they recruited a local team from Bandung and deployed for few months to understand the market – what’s hot and what’s not, while all the others supported in preparing marketing collaterals, design materials, MC, event planning, crowd gathering, media promo, and a lot others. Until the very last minute.
Also the highlight of the launch was the attendance of Kamalia Purbani as the head of Bandung Smart City, who represents Ridwan Kamil as the Mayor. Ms. Kamalia apreciate Sidnei’s and team, specially saying Sidnei as “urang Bandung” (Bandung native) that returned from Kangaroo Country to help Bandung’s SME in entering the digital era.
Bandung is the second city where Dealoka operates after Jakarta. Dealoka is optimistic that they will prosper well in Indonesia, by transforming how people conduct transaction smartly and easily using their smartphones.
Looks like the launch is well received, judging by all the good reviews they received. And being their investor we have some insider information that the number showed a significant jump after the launch… Well done, Dealoka!
Wavoo, our cool friendship app, is expanding its brand awareness and reaching out new users in different cities in Indonesia. Wavoo’s awesome team is trying their best to utilise different approaches for creative branding activities. One of them is to be part of local city event.
We chose Bandung Taste Market as our first project and successfully reached more than 2000-ish users each day for 3 days. The team successfully formulated a great way to acquire potential users in a food-themed event, by giving away paper fan, free cold drinks, free wifi, charging points and flyers. The event itself was held in parking lot basement, with a barely connected 3G connection, a hot and humid temp and most of the merchants was selling foods but not drinks. So, the team provided what users really needed (as well as Wavoo App – we give what the users need)! Continue reading “Wavoo Invades Bandung”